MENTAL MODELS
Mark S. Bonchek, PhD
Founder & CEO, SHIFT Academy
"We have mental models that were designed for a different time. How do we unlearn what we’ve already learned?”
PRODUCT TO PLATFORM
Marshall Van Alstyne
Professor & Co-author of "Platform Thinking"
"The nature of industry and business models is changing. The product model is broken. The top companies in the world are platforms with ecosystems."
Barry Wacksman
EVP, R/GA & Co-author of "Connected by Design"
"A new business model is emerging. It revolves around an 'ecosystem of value' — interconnected products and services with the customer at the center."
HIERARCHY TO NETWORK
Adam Pisoni
Co-founder & CTO, Yammer
"The world formed a giant network in the last ten years, and yet companies have remained rigid hierarchies. The world has figured out how to share, how to learn, and how to change — but companies have not."
Chris Fussell
Partner & CrossLeader, McChrystal Group
“Special Operations went through an intense change process to redesign the organization and move from a traditional bureaucratic model to a lighter, nimbler, network-based organization."
PUSH TO PULL
John Hagel III
Co-chairman, Center for the Edge
"Stories have a beginning, middle, and end. They aren't about you. Narratives are open-ended. And their resolution hinges on the choices and actions that you're going to make."
Mark S. Bonchek, PhD
Chief Catalyst, thinkORBIT
"It's not about pushing messages to audiences. We want our customers and employees in orbit around us — an Ongoing Relationship Beyond the Individual Transaction."
DECISION TO HABIT
Nir Eyal
Entrepreneur & Author of "Hooked"
"We are on the precipice of an age where we can use habits for good. We can use the power of technologies we carry with us every day to help people live happier, healthier, and more productive, more connected lives."
Gerald Johnson | Patrick Wayte
SVPs, Diversity | Innovation, American Heart Association
“We were telling people what they should do. But we needed an emotional connection. We’re evolving from transactions to more meaningful, deeper engagement.”
PROFIT TO PURPOSE
Russ Eisenstat
Exec. Director, Center for Higher Ambition Leadership & Co-author of “Higher Ambition”
"There is a different model of management beyond creating teams or meeting earnings. It's around purpose. Creating meaning in leaders' own lives and in the lives of others."
Marcia Conner
Author. Advisor. Activist.
"We need to be shifting the world. Everyone around us. The systems we rely on. The communities we live in. And we need to be different human beings in order to provide something different to the world."
Tanya Giovacchini
Partner, Engagement and Marketing, Bridgespan Group
"Nonprofits can't grow in the same way as the past. Today's solutions are not going to get us there, and the pace isn't fast enough. The problems are too severe."
TRANSACTION TO RELATIONSHIP
Charlie Brown
Founder & CEO, Context Partners
"An audience has shared characteristics; a community has a shared purpose. What is it that connects everyone in your community back to your organization and to each other?"
Jerry Michalski
Founder REX
"We've been designing institutions from a basis of mistrust of the average human for decades, if not centuries. But in sector after sector, there are people who have invented ways of doing these things better from trust."
When one adventure ends, a new one begins.
After the SHIFT Summit, we began designing SHIFT Expeditions, social learning journeys for leaders to embed new thinking into their teams and organizations. Our next adventure will be the launch of SHIFT Academies in partnership with leading brands, featuring Summits and Expeditions. As we wrote in Harvard Business, shifts in thinking must be embedded in the sales and marketing of innovative solutions.
READ HBR ARTICLE