It’s human nature.
We see the new through the lens of the old. Automobiles were once horseless carriages. Airplanes were flying machines. The digital revolution has created a new logic of value creation, but old mental models linger on.
It’s time to update our thinking.
OUR VISION // AN ACADEMY FOR UNLEARNING
OUR VISION // AN ACADEMY FOR UNLEARNING
In June 2014, the SHIFT Summit convened 21st century explorers for an immersive experience in new thinking. We are pleased to share the talks given by our Guides during the journey.
WATCH THE VIDEOSTHE NINE SHIFTS
We have identified nine shifts in thinking vital for leaders to navigate the new landscape of business.
“We cannot solve our problems with the same thinking we used when we created them.”
// ALBERT EINSTEIN
“We cannot solve our problems with the same thinking we used when we created them.”
// ALBERT EINSTEIN
THE SHIFT ACADEMY EXPERIENCE
SUMMITS
shared immersive experiences
EXPEDITIONS
online learning journeys
INSIGHTS
relevant curated content
COMMUNITY
collaborative problem solving
“Incredibly thought provoking and a gathering of truly exceptional leaders.” CHRIS FUSSELL // PARTNER, McCHRYSTAL GROUP
“A remarkable source of next- generation thinking with tangible ways to shift your organization.” CARA FRANCE // CEO, THE SAGE GROUP
“An extraordinary summit! It was a meaningful experience in so many ways.” GINA VILD // CHIEF COMMUNICATIONS OFFICER, HARVARD MEDICAL SCHOOL
“What a spectacular and inspiring experience. The energy, intellect, and passion was undeniable.” ZACHARY OXMAN // SCULPTOR & TECHNOLOGIST
“Incredibly thought provoking and a gathering of truly exceptional leaders.” CHRIS FUSSELL // PARTNER, McCHRYSTAL GROUP
“A remarkable source of next- generation thinking with tangible ways to shift your organization.” CARA FRANCE // CEO, THE SAGE GROUP
“An extraordinary summit! It was a meaningful experience in so many ways.” GINA VILD // CHIEF COMMUNICATIONS OFFICER, HARVARD MEDICAL SCHOOL
“What a spectacular and inspiring experience. The energy, intellect, and passion was undeniable.” ZACHARY OXMAN // SCULPTOR & TECHNOLOGIST
TEAM
Our Team brings diverse backgrounds to a common purpose: to update leaders’ thinking in a digital age.
MARK BONCHEK
FOUNDER & CEOMark Bonchek, PhD is the CEO and Founder of SHIFT Academy. In 1997, he received Harvard University’s first doctorate on the topic of digital engagement. His personal shift is from information to transformation.
LISA HENDERSON
EDITOR AND GUIDELisa Henderson is a Lead Editor and Guide, designing SHIFT Expeditions, facilitating Summits, and directing Journeys. Lisa is a skilled author and marketing strategist. Her personal shift is from emptying nest to new possibilities.
WIEBKE LIU
BUSINESS DEVELOPMENTWiebke Liu is responsible for Business Development, cultivating relationships with current and potential clients and partners. A Fortune 500 executive, McKinsey-trained strategist, speaker, and entrepreneur, her personal shift is from education to inspiration.
JENNIFER CREWS
STRATEGY AND OPERATIONSJennifer Crews oversees SHIFT Academy’s strategy and operations to achieve engagement, scale and impact. A growth hacker, Wharton grad, and former Fortune 1000 executive, her personal shift is from networks to systems.
CAROLINE WATSON-FELT
COMMUNITY ENGAGEMENTCaroline Watson-Felt is the Academy's Director of Community Engagement. She is a pro at outreach, event management, and building relationships across corporations, nonprofits, and government. Her personal shift is from messages to conversations.
LAURA WALLACE
PRODUCTIONLaura Wallace is the Academy's virtuoso of implementation, seamlessly moving from project and product management to writer, video producer, email marketer, and more. She gets things done. Her personal shift is from planning to experimentation.
TO COMMUNITY
The model for COMMUNICATION is shifting from reaching an AUDIENCE by pushing messages through channels, to engaging a COMMUNITY with a shared identity and purpose.
TO CO-CREATOR
The model for IDENTITY is shifting from being passive CONSUMERS of information and experiences, to being active CO-CREATORS who expect to participate and be heard.
TO NETWORK
The model for ORGANIZATION is shifting from a HIERARCHY of authority achieving efficiency at scale, to a NETWORK of capability managing complexity at speed.
TO RELATIONSHIP
The model for ENGAGEMENT is shifting from using relationships to drive TRANSACTIONS, to embedding transactions inside of RELATIONSHIPS.
TO PURPOSE
The model for MOTIVATION is shifting from financial PROFIT and shareholder value, to a shared PURPOSE creating value for a diverse set of stakeholders.
TO ALGORITHM
The model for DATA is shifting from analyzing SPREADSHEETS and generating reports, to designing ALGORITHMS that recognize patterns and emulate intelligence.
TO PULL
The model for INFLUENCE is shifting from PUSH and the use of persuasion to achieve the company’s goals, to PULL and the use of attraction to serve the customers’ goals.
TO PRINCIPLES
The model for GOVERNANCE is shifting from a linear PROCESS to maximize control and efficiency, to embedding PRINCIPLES that achieve alignment and autonomy.
TO PLATFORM
The model for COMPETITION is shifting from whose PRODUCT contains more value, to whose PLATFORM better enables others to create value.
